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WHO WE ARE
When I had my first child, I spent hours searching
for products that would simplify my life as a parent. A
baby blanket that really is designed for swaddling, a
fashionable diaper carrying case that I could throw in
my purse, a pacifier holder that didn’t look like a $.10
piece of plastic. As I discovered these hard to find
products, I began building relationships with these
businesses in the hopes of someday bringing all of these
items together in my own business.
Fast forward 2 years later, and the first family trip
Disney World. I fretted over keeping a very rambunctious
2 ˝ year old safe while giving him the freedom to enjoy
Disney World (and not be strapped into a stroller the
entire trip). After dismissing leashes, tags, Velcro
wristbands, and even expensive GPS devices, I decided to
create my own. I wanted something simple and disposable
(how do you even begin to get popsicle juice off of a
Velcro wristband??) I also wanted something where I
could easily change the contact phone number if he was
with grandparents, babysitters, or family friends.
Everything on the market seemed expensive and
cumbersome.
Having worked in Marketing for 10 years, I started
sifting through my old files and brainstorming on ideas.
I ran across an old paper wristband that was used for
event entry and thought, could it be that simple? From
there the idea of the SafetyCuff blossomed quickly. As I
started to think about bringing the SafetyCuff to
market, I began to pull out all of my contacts from
those early products. It seemed obvious to launch a site
and a business that would feature my creations as well
as those develop by other successful “parentrepreneurs”
as a one-stop resource for parents.
Mockups, vendors, and convincing an amazing friend to
join the chaos...DiscoveryMax was created. Featuring the SafetyCuff the site is a retail resource for parents in
search of that product that can make their lives a
little easier. My early finds such as Swaddle Designs
and Bink Link are prominent and we’re adding new, useful
and creative products everyday. The SafetyCuff is
growing everyday, as new patterns and colors bloom and
a children’s book featuring the product is in the works.
Thanks so much for supporting
DiscoveryMax, sharing your
amazing parenting finds, and spreading the word!
Lora Winning Schaeffer
President, DiscoveryMax
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